Browsing the web and I came across Ed Westwick's ad for Penshoppe. I got this photo from fashionmediaph.blogspot.com which is one of my favorite blogs because I get updated on the latest ads, editorials, and marketing campaigns.
My comment when I saw the photo was:
"He doesn't look very manly or bad-boyish here...hmmm..."
Grace Lee said:
"They shot him here in the Philippines? They didn't even show Philippines..."
Grace made a very good point. If the ad was shot here in Manila it would've been nice if they showed some part of our country... I don't mean to single out this ad by any means. I just hope that we all come to this realization that Grace opened me to.
If and when we have the chance to promote our country especially thru the international market I hope that we jump on that opportunity.
But then again Ed Westwick as a model for Penshoppe, which is a local brand is also a big step in promoting our local brands. So good job to Penshoppe for that.